The $ensible Sound- 2006/07 publishing schedule and ad rates
(Good through 12/31/07

The following are gross rates; approved agencies qualify for a 5% discount. Rates are based on the submission of CD-ROM/ZIP discs; for film negatives, camera-ready mechanicals or complete negative film (right-reading, emulsion down; screen: 133-150), add $75. Color ads require progressive proofs, or cromalins, with separation negatives. Magazine trim size is 7.625" x 10.5". Add 1/8" each side (top, bottom and sides) for bleed. Text or graphics within full page ads should not exceed 7.125" x 10". Special ad placements / requirements will be charged a 15% premium.

• SEND ALL MATERIALS TO: THE $ENSIBLE SOUND, 403 DARWIN DR., SNYDER, NY 14226

CONTACT DON NOWAK E-MAIL: tssadv@aol.com

The $ensible Sound is the only audio magazine left that deals primarily with equipment that most audiophiles can actually afford to purchase. The magazine is also the largest magazine published still under original ownership, preserving the integrity of its mission of "helping audiophiles and music lovers to spend less and get more." The integrity of our subjective, candid product reviews of hi-fi equipment and recorded music, coupled with our consistent "value-for-money" approach has given us one of the highest pass-along readerships in the industry. When it comes time to make an actual purchase decision, our publication is the one that friends recommend to friends. Additionally, the nature of our magazine lends itself to very low crossover readership with the other industry magazines, making our valued readers a unique, buying niche accessible only through advertising in The $ensible Sound.

Newsstand Distribution: over 9,000 at avg. sale 60-90%, depending on venue.

Distributors: Ingram, IPD, DeBoer, Ubiquity, Tower, many audio stores.

Retail Availability: Tower Records, Barnes & Noble, Borders, Waldenbooks, B Dalton, Little Professor and other fine bookstores.

Selected Advertisers: include such companies as Velodyne, Polk Audio, Sunfire, Legacy Audio, Linn, Paradigm, PSB Speakers, NAD, and Recoton.

Selected Demographics: 98% of readers are male, 16% in CA, 14% in NY, with readers in all 50 states. See attached demographic report for more details.

Present Circulation:15,000 plus

No. of Single Copy: 9,000 plus

The $ensible Sound Demographic Profile

The average T$S reader is a highly educated, married male under 50 with quality high-end audio equipment and a commitment to improving it yearly. Household income approaches six figures and identifies T$S readership as a discriminating, highly desirable section of the consumers in this marketplace. Additionally, because of T$S’s nature and general philosophy, the crossover readership with Stereophile, The Absolute Sound, and other smaller audio publication is relatively small, securing T$S a discrete, specific niche in the audio marketplace, which is testified to by its extensive advertising increase over the last two years, coinciding with our frequency and size increases.

• 70% rely solely on T$S for their audio information and advice
• 98% are male
• 66% are married
• 72% own their own homes
• 55% earn over $55,000 yearly
• 40% upgrade their audio system(s) at least once a year
• own an average of 3.1 home entertainment systems
• 75% spent over $1,500 on audio equipment last year
• 70% plan to spend over $1,500 or more on audio equipment in the next 12 mos.
• almost 100% provide some sort of word-of-mouth audio advice to friends
• and best of all, 100% of our readers look to us first for recommendations when they decide to spend their hard-earned money.

From a reader survey conducted during the period 11/5/05—6/5/06