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About
Us
Continued
from front page..
While
the audio landscape is littered with publications which fall
over one another to be the first to tell you about the equipment
which you can't afford, we are devoted to digging out those
"sleepers", the unsung heroes of the audio world which provide
the highest sound quality per dollar ratio. We don't shy away
from higher-priced equipment, but we first must be convinced
that its pricing has a relationship to product value, and
doesn't just reflect a large advertising budget or the out-of-control
overhead costs of a poorly run company. For almost a quarter-century,
we have been bucking the audio establishment in our quest
to show anyone who will listen that the price of a product
doesn't necessarily have a direct relationship to its sonic
quality. If you purchase audio equipment as a means of enjoying
music, and want to maximize your buying power, we are the
magazine for you.
Our
reviewers are music-loving hobbyists who review audio equipment
because they love it. They are not involved in the audio industry
and its politics. Also, we totally insulate them from manufacturers
to allow them full independence in their reporting. We don't
allow our reviewers to participate in the coziness which seems
to be standard operating procedure elsewhere.
We
have been publishing for 25 years and we know what we are
doing. We are the oldest and largest audio publication still
operating under original ownership. We are also the only audio
publication that specializes in passing along pricing and
markup trend information along with all the inside industry
dope that we can dig up. We are literally the only audio equipment
review publication in the world that rates products on the
basis of sound quality instead of a list-price hierarchy.
In a time when our competitors change their opinion on "what's
best" every 60 days, we can fully stand behind what we printed
10, 15, 20 years ago. Let's face facts: your hearing and the
laws of physics and acoustics are fairly stable. Join us in
our quest of separating audible fact from audio fantasy...........Welcome!
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